BEST PRACTICES
& STATISTICS
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Instagram is the second most-downloaded app in the world.
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There are currently over 140 million Instagram users in the United States.
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Households that bring in over $100,000 are more likely to use the app.
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As of February 2019, 43% of Instagram users held a college degree.
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Instagram has a higher market reach in urban and suburban areas than rural ones for U.S. adults.
THE PLATFORM AT A GLANCE
About 995 photos are uploaded to Instagram every second.
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Post relevant content. For example, if you have an Instagram account dedicated to real estate, keep your content real estate focused.
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Diversify the type of content you share. Utilize new Instagram updates/features. (e.g., reels and story highlights)
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Elevate your Instagram stories by adding animated stickers (view tutorial) or interactive polls and quizzes.
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Try to only post clear, high-resolution images – posting blurry pictures can negatively affect engagement.
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Use hashtags that are relevant to what you're posting. For example, if you're listing a high-end home try using #luxuryrealestate. For more ideas view our Hashtag Suggestions.
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Consider changing your Instagram profile to a business profile, doing this will give you greater insight into engagement and post-performance.
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Timing is everything! Try to upload your social content during peak engagement days/hours.
57% of people like seeing polls and quizzes from brands on Instagram
Over 1.2 billion "likes" happen on Instagram daily
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Post to your feed on a consistent basis. Best practice is to post once a day, every day. If that schedule is too frequent for you, strive to post at least once a week.
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Try not to post more than once a day. While it is great to post consistently, you do not want to spam followers.