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  • Instagram is the second most-downloaded app in the world.

  • There are currently over 140 million Instagram users in the United States.

  • Households that bring in over $100,000 are more likely to use the app.

  • As of February 2019, 43% of Instagram users held a college degree.

  • Instagram has a higher market reach in urban and suburban areas than rural ones for U.S. adults.


About 995 photos are uploaded to Instagram every second.

  • Post relevant content. For example, if you have an Instagram account dedicated to real estate, keep your content real estate focused.

  • Diversify the type of content you share. Utilize new Instagram updates/features. (e.g., reels and story highlights)

  • Elevate your Instagram stories by adding animated stickers (view tutorial) or interactive polls and quizzes. 

  • Try to only post clear, high-resolution images – posting blurry pictures can negatively affect engagement. 

  • Use hashtags that are relevant to what you're posting. For example, if you're listing a high-end home try using #luxuryrealestate. For more ideas view our Hashtag Suggestions.

  • Consider changing your Instagram profile to a business profile, doing this will give you greater insight into engagement and post-performance.

  • Timing is everything! Try to upload your social content during peak engagement days/hours.

57% of people like seeing polls and quizzes from brands on Instagram

Over 1.2 billion "likes" happen on Instagram daily

  • Post to your feed on a consistent basis. Best practice is to post once a day, every day. If that schedule is too frequent for you, strive to post at least once a week.

  • Try not to post more than once a day. While it is great to post consistently, you do not want to spam followers.


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