BEST PRACTICES

LINKEDIN

& STATISTICS

  • LinkedIn has 810 million members in 2022, 12 million of which currently signal their availability to work.

  • While the U.S. is LinkedIn’s biggest market with over 185 million users, over 77% of LinkedIn users are from outside the U.S.

  • About 60% of users on LinkedIn are between 25-34 years old.

  • LinkedIn posts with images get twice as much engagement.

  • Marketers see up to 2x higher conversion rates on LinkedIn.

THE PLATFORM AT A GLANCE

LinkedIn officially launched in 2003, nine months before Facebook launched at Harvard.

  • Ensure your visuals are high quality. If your photo seems blurry or if something feels “off,” it’s likely you aren’t the only one who will notice.

  • Post long-form content like blog posts. The more you post, share, and comment, the more you establish your expertise. But always make sure your writing is easy to digest and that the topic will genuinely interest your viewers.

  • Your audience should walk away with something of value. In most cases, your posts should offer a challenge, opportunity, or a benefit. Consider creating or sharing relevant news, content, and promotions.

  • Be authentic. Promoting yourself is fine, but the viewer should feel like your profile is run by a person (not a self-promoting robot).

  • Engage with your audience.  Ask questions and create conversation about subjects that you think would interest them.

  • Post daily if you can. It’s best to stick to one per day unless there’s a good reason to post more.

  • Timing is everything! Try to upload your social content during peak engagement days/hours.

Around the world, 77 job applications are submitted every second and six people are hired through LinkedIn every minute!

A total of 39% of LinkedIn users pay for LinkedIn Premium.

  • Choose a good profile photo and banner (View our cover banner tutorial) and use your summary section to tell your true, personal story. Don’t just list your skills, bring your profile to life by telling your audience why those skills matter.

  • Capture people’s attention with visual content. Like all social media platforms, photos and videos are more interesting than text-only content.

BEST PRACTICES

© 2022 Houlihan Lawrence.