INTRODUCTION TO SOCIAL MEDIA

WORKSHOP

CONGRATULATIONS !

You've completed the Introduction to Social Media Workshop.

Check out Brand Studio 101 to learn more about maximizing your social media presence.

I. WHY USE SOCIAL MEDIA?

In today's world, social media marketing is critical. If you're not taking advantage of this fast, inexpensive, and effective way to reach your target audience (and the rest of the world), you're missing out! Whether you're just starting or you're trying to expand, social media should be at the forefront of your marketing strategy. Let's dive into the many ways that social media can help elevate your brand.

II. CREATING AN ONLINE PRESENCE

A business thrives off the engagement of its audience on social media. But it's important these interactions with consumers are fun, informative, and genuine. In other words, your social media content should serve your audience in one way or another.

Check out the links below for more information on creating an online presence on Instagram, Facebook, and Linkedin.

III. CUSTOMIZING YOUR PROFILE

Your profile is your chance to show the world who you are, what you do, and how you can help. Including basic information about yourself, photos, and banners will give your audience some insight on these questions while displaying the credibility and authenticity of your brand.

Here's how you can create a custom banner:

IV. BEST PRACTICES TO INCREASE ENGAGEMENT

So, we know engagement on social media is a sign you're making an impact in the market... but how do we get our audience to interact? Marketing on social media is not just about looking popular and credible, it's about making genuine, meaningful connections with people.

 

Click the links below for specialized engagement tips for Instagram, Facebook, and Linkedin.

V. USING HASHTAGS

A hashtag (#) is a label that can be added to a social media post that helps users find your post. For example, if you include #Westchester in your post copy, users who are actively searching for Westchester-specific content will be more likely to find your post.

To learn exactly how you can use hashtags, visit the link below:

VI. SOCIAL MEDIA CONTENT

Every social media platform offers a unique style, feel, and demographics. For example, there are generally very few young people on Linkedin, a platform designed to network professionally. An audience of career-focused adults will obviously respond differently to your content than an audience of high school students.

 

Use the cheat sheet below to help you create content for your specific platform.

VII. BRAND STUDIO

Brand Studio gives you the power to showcase your brand in a variety of ways, from promoting open listings, celebrating holidays, bringing awareness to local events, and finding other creative ways to connect with your audience. Make use of this easy-to-use tool on your desktop or on the go with the mobile app to present stunning, customized visuals to attract clients and grow your brand. 

Check out Brand Studio to see our full content catalog and learn how you can elevate your brand.

© 2022 Houlihan Lawrence.