INTRODUCTION TO SOCIAL MEDIA
WORKSHOP
About 995 photos are uploaded to Instagram every second.
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Post relevant content. For example, if you have an Instagram account dedicated to real estate, keep your content real estate focused.
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Diversify the type of content you share. Utilize new Instagram updates/features. (e.g., reels and story highlights)
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Elevate your Instagram stories by adding animated stickers (view tutorial) or interactive polls and quizzes.
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Try to only post clear, high-resolution images – posting blurry pictures can negatively affect engagement.
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Use hashtags that are relevant to what you're posting. For example, if you're listing a high-end home try using #luxuryrealestate. For more ideas view our Hashtag Suggestions.
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Consider changing your Instagram profile to a business profile, doing this will give you greater insight into engagement and post-performance.
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Timing is everything! Try to upload your social content during peak engagement days/hours.
57% of people like seeing polls and quizzes from brands on Instagram
BEST PRACTICES
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Post to your feed on a consistent basis. Best practice is to post once a day, every day. If that schedule is too frequent for you, strive to post at least once a week.
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Try not to post more than once a day. While it is great to post consistently, you do not want to spam followers.