BEST PRACTICES

FACEBOOK

& STATISTICS

  • Facebook is the third most popular site in the world, after Google and YouTube.

  • With 2.91 billion monthly active users, Facebook is the most used social platform worldwide.

  • Facebook is the favorite social platform of the 35-44 age demographic

  • 68% of adults in the U.S. use Facebook — 51% of them use it several times a day

  • Over 1 billion Stories get posted every day across Facebook apps

THE PLATFORM AT A GLANCE

Facebook is the 7th most valuable brand in the world

  • Post to your feed on a consistent basis. Best practice is to post once a day, every day. If that schedule is too frequent for you, strive to post at least once a week. 
     

  • Try not to post more than once a day. While it is great to post consistently, you do not want to spam followers. 

  • Post relevant content. For example, if you have your Facebook page is dedicated to real estate, keep your content real estate focused. 
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  • Try to only post clear, high-resolution images – posting blurry pictures can negatively affect engagement. 

  • Utilize Facebook’s features (i.e., stories) 
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  • Try to keep your post captions brief and decisive. If your caption is too long, you may lose out on engagement. 
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  • ​​​​​​​Interactive posts tend to have increased engagement rates (i.e., quizzes, polls) 

BEST PRACTICES

© 2022 Houlihan Lawrence.