BEST PRACTICES
& STATISTICS
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Facebook is the third most popular site in the world, after Google and YouTube.
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With 2.91 billion monthly active users, Facebook is the most used social platform worldwide.
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Facebook is the favorite social platform of the 35-44 age demographic
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68% of adults in the U.S. use Facebook — 51% of them use it several times a day
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Over 1 billion Stories get posted every day across Facebook apps
THE PLATFORM AT A GLANCE
Facebook is the 7th most valuable brand in the world
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Having a Facebook cover banner image is a great way to present your brand to users who visit your page. Visit our tutorial to learn how to create a custom banner for your page.
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On Facebook, videos perform better compared to static images so if you have relevant video content, post it!
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Post to your feed on a consistent basis. Best practice is to post once a day, every day. If that schedule is too frequent for you, strive to post at least once a week.
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Try not to post more than once a day. While it is great to post consistently, you do not want to spam followers.
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Post relevant content. For example, if you have your Facebook page is dedicated to real estate, keep your content real estate focused.
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Try to only post clear, high-resolution images – posting blurry pictures can negatively affect engagement.
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Utilize Facebook’s features (i.e., stories)
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Try to keep your post captions brief and decisive. If your caption is too long, you may lose out on engagement.
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Interactive posts tend to have increased engagement rates (i.e., quizzes, polls)